Tools For The Trade

My three expectations upon entering the course was to gain new information that I could use to further my career. I believed that the course would provide me new tools and a better understanding of Publication because the previous course dealt strongly with the legal aspects of public relations. I felt that this course would get a more in-depth look at the inner workings of the world of Public relations. Honestly, I feel INNOVATIVE PUBLIC RELATIONS TOOLS AND RESOURCES provided the necessary information that was needed to excel. The course was so informative that submitting three things would be a disservice to the course, However, the three lessons that stood out was the presentation we watched by Gary V titled online rockstars. The information he provided was crucial to any Public Relations professional career. He talked about hand to hand arbitrage, I also feel that learning different ways to plan a social media strategy and lastly the use of posting tools like Hootsuite. I believe that the formation gathers from this course will help with my judgment of using the right platform to gain awareness for my brand. I think that this something very essential as a PR professional. Using the right platform can also your brand to travel to the proper demographics to get the right responses. I feel that for a platform to work for you, it relies on knowing the trends as well what works for you as a PR professional if your strength is writing or video playing to your strengths will cultivate the exact response.