The Market and Consumer Research Analysis course allotted the ability to examine various professional public relations and marketing resources to identify their market, competition, and consumer. Coming into this course the goal was to gain information that would help with career development. Learning how to target public relations campaigns to attract desired client will beneficial to the maturation as a PR professional. Capturing and retrieving demographic and industry data using a variety of tools ranging from surveys and focus groups to public data, third-party web metrics proved to be challenging. The research was a task trying to decipher relevance. However, later understood that research methods will give the most accurate results.
Developing buyer personas helped to visualize a human rather than aiming for an abstract idea. It was beneficial to be able to see the image that represented the target market for the client. Understanding their needs, several departments can gear their support for a brand or client. The in knowledge acquire will be lucrative and applied.
Terrell J. Brown Mastery Journal 