The Class has covered an array of topics which makes responding this question so broad. As a public relations professional being able create thematic event to generate buzz, build excitement, and stir interest for their professional community. This was an interesting take away because we went thought every component in the setup to develop an event that would benefit the client we chose.
Press conferences, and digital media plays a critical role in ensuring that events are well publicized and organized. Events Marketing and Production we also explored support PR efforts and how these events generate awareness for their clients and/or company.