The original goals I had concerning reputations management strategies were to further understand how to maintain a positive reputation with for your company, also the steps needed to be successful. Next I would say that I wanted to understand the proper communication needed when dealing with the press. Lastly, I want to learn how to address social threats in the even that they arise. I believe that goals I set out to accomplish were met.
The 3 takeaways that provide significant information are the Crisis Communication team, The crisis communication plan, and the crisis management . I believe that these topics are beneficial for progression in my career. Prior to this class was unfamiliar with these terms nor functions. The crisis communication team was interesting to understand that there are people assigns to different roles in the event of a crisis. These components are crucial to a companies bounce back.
The course has shown the importance of monitoring and responding to changes that impact organizational initiatives and how long-term strategic communication can benefit a company reputation.I believe that what I have gained from this course will allow me the opportunity to be effective as a PR professional. The course allowed to translating this information into effective planning and decision-making to better my client.
Terrell J. Brown Mastery Journal 