This course I must say was interesting and quite a challenge because is was a lot of reading as well as writing. I enjoyed the lengthy discussion but it did become a bit tedious. We address the building of an online media room that consisted of components that pertained to the capstone clients we have worked on. It was interesting to learn the process by exploring different websites comparing the news rooms. We discussed the difference in readability, Layout design, the proper use of space and incorporating relevant material on a consistent basis. How the lack of the mentioned components can hinder the website.
As a PR professional I learned that owned media is not limited the videos, white papers, tweets and other content you produce; it also includes the multimedia platforms. These platforms host the media that you display and stream in order to get a message across. Public relations has always been an exercise in listening and earning media. I believe that knowledge I gain from this course and the previous courses that I have take will help me in the journey in become effecting as a PR professional.
Terrell J. Brown Mastery Journal 