This course was informative on my journey to the masters degree. The course consisted of a detailed public relations plan that demonstrated an in-depth understanding of the knowledge taught for this degree program. This thesis allowed me to construct and design a paper on my capstone client. The paper allotted the opportunity to demonstrate technical skills, research skills, and writing skills. The course was a collect collection effort of researched information that had been gathered over the courses taken for the degree. This examination of the client chosen prepared me for future clients and what would be needed to further the brand.
The initial goal I came into the course with was to gain an understanding of the layout for this project. The guidance that was received from the professor was lucrative for growth as a PR professional. Moreover, I was able to use media outreach and engagement efforts to build a campaign for the client using the data gathered. The public relations plan will be effectively implement for the client to reach goals.
The field of public relations is evolving at an unprecedented pace. Amid these shifts, there are growing opportunities for experienced professionals to emerge as dynamic leaders who can successfully navigate their organizations through these changes.
Terrell J. Brown Mastery Journal 